Golf and Trading Company Grayhawk’s Golf Shop and Trading Company is one of the most impressive golf shopping venues in the country: for a half-dozen years it’s been named as one of “America’s Best 100 Golf Shops” according to GolfWorld Business. As the name suggests, the interior resembles a present-day trading post or general store adorned with custom made furniture, antique fixtures and other Old Southwestern furnishings. Latilla wood beams and stucco walls make up the foundation of the décor, and these physical features are accented with leather coverings, Kilim rugs and rot-iron displays.
Rather than only offering golf-related merchandise, the Golf Shop & Trading Company is also a “pure retail environment” with merchandise ranging from traditional golf equipment and apparel to leather goods by Dooney & Bourke. The Golf Shop & Trading Company also carries accessories like Colonel Littleton pocket knives, and even specialty apparel lines such as Moonlight Graham.
To capitalize on this unique feel, Grayhawk has chosen unlikely display pieces that enhance the interior. Saddles, seasonal displays, hand-carved animals, and hand-made pottery are other examples of some unorthodox merchandising props that Grayhawk has incorporated into the retail scheme to enrich the shopping experience.
